Dr. U. Devi Prasad is Associate Professor of Marketing in the Hyderabad Business School. He has more than 16 years of experience in teaching and research in the area of marketing. His previous assignments include Co-coordinator for BBM Programme and Head of the Department of Management Studies.

Dr. Prasad has been awarded MBA and Ph. D., in marketing area. The title of the thesis is “Marketing of Fish – A Case Study of Fish Farmers in West Godavari District, Andhra Pradesh”. Dr. Prasad has written articles in leading journals and guided academic Projects and supervised Research Surveys. He has organized seminars and workshops at the national level and presented papers in National and International seminars and conferences. Currently he is engaging the subjects of Customer Relationship Management, Consumer Behavior, Global Marketing and Services Marketing.